L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 74, Dublin

Product Information

Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202321/2) Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes. APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS AND APPLY THE MIXTURE ON YOUR LENGTHS AND SPREAD IT ALL OVER YOUR HAIR. A more rustic, almost metallic shade of blonde, this shade is another great way to transition to blonde from brunette. Containing a hint of smoke, this ashy beige hue and is best achieved with our Colorista Paint in Beige Blonde.

A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1) If you have a beautifully dark or olive complexion, you’ll most likely suit our caramel or golden tones for a gorgeous effect. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse. MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS.Shade 6.45 was inspired by the epicenter of New York's finest street art: Brooklyn. This sophisticated auburn is enriched with copper reflects for a captivating and wearable shade that suits all skin tones.

Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test. To help you out, we’ve put together this glossary for you to decode all the blonde shades out there: from icy platinum to bright strawberry blondes and everything in between. You’ve heard of ‘bronde’, but what about ‘blorange’? Blonde-orange is a beautiful, transitional shade which is almost red and not quite blonde. This shade was born out of our love of pastel shades, and can sometimes be achieved by accident when pink-coloured hair starts to fade. This works best on existing blonde shades and is a fun and modern colour with pink, pastel peach and blonde hues to it. Try it with our Colorista Washout in Peach. The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. COLOURANT GEL: AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • POLOXAMER 338 • OLEYL ALCOHOL • 4-AMINO-2-HYDROXYTOLUENE • 5-AMINO-6-CHLORO-o-CRESOL • p-AMINOPHENOL • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • SODIUM METABISULFITE • THIOGLYCERIN •TOLUENE-2,5-DIAMINE •AMMONIUMTHIOLACTATE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • EDTA • ERYTHORBICACID • 2,3 DIAMINODIHYDROPYRAZOLO PYRAZOLONE DIMETHOSULFONATE • PARFUM / FRAGRANCE.To maintain your salon-inspired results, we recommend using Everpure Glossing Shampoo and Conditioner. Balayage is a technique best left to professionals as it requires a certain level of skill to do correctly. Here’s how they do it: STEP 1: PERFECTLY BLENDED LIGHTENING text": "To maintain your salon-inspired results, we recommend using Everpure Glossing Shampoo and Conditioner."}

The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. Up to 100% grey coverage.

Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects.